Many people who think SEO is only a job done once during the life of the website.
Not so.
SEO is an ongoing process. A website owner must continue to observe its performance on their website while making efforts to maximize SEO.
But we are currently blind.
To be able to do optimization, you have to know what is happening on your website ...
... What numbers appear, whether there is an increase or decrease in performance.
Without knowing the relevant numbers, we will not know at all what needs to be addressed and what is good.
Therefore, follow this guide so that you can always get maximum SEO performance.
Things you should know (and do):
Because valuation is the last process in SEO, you must first do this:
On-page SEO: Website page optimization
Off-page SEO: Link building and popularity
The principle of content marketing in SEO
(The 3 guides above are previous chapters in this series of SEO guides)
After that, you are ready for the first step.
1. Integrate Search Console and Google Analytics
Although many people say these two tools are not mandatory, but for a serious SEO practitioner you should both use them.
Click here for how to install Google Analytics.
Once installed, enter the Search Console and add your website.
Nothing will happen in a short time. These two tools take several days after they are installed because they will only collect data.
These data will be used to further optimize.
If your website has a .xml format sitemap, submit it to the Search Console now to make it easier for Google to read your site.
2. Make crawling with tools
Crawling is a process carried out by search engines to browse web pages while gathering information.
We will imitate this process.
The goal is to find out the big picture of your website ... whether there is an error, whether there are broken links, internal duplicates, and empty meta tags.
Use one of these 3 tools:
ScreamingFrog SEO Spider
WildShark SEO Spider
BeamUsUp SEO Crawling Software
ScreamingFrog is the most complete feature, but the free version can only scan 500 pages in one go. While the premium version is $ 99 per year.
Two other alternatives are equivalent but 100% free.
Go to one of the links above and download the software, then scan and fix what's wrong.
Some improvement processes with ScreamingFrog are discussed in this SEO technique guide. Because the appearance of the three is similar, you can apply the guide to any tool.
3. Further keyword research
In this series of SEO guides we have briefly discussed keyword research that will be used in:
Title
Meta description
Content
But if you really intend to make search engines the main source of traffic, do further keyword research.
How to do keyword research is discussed here.
If you follow the guidelines above to the end, you will also find ways to evaluate keyword performance.
4. Analysis of content performance
80% (or more) of a page on your website is content. So the effect of content on SEO is at least 80% of all the things you do.
Humans like to get content that is satisfying, so that search engines will give good ratings to satisfying content.
Read this guide to analyze content with Google Analytics.
Finish ...
The last chapter in this SEO guide is quite short because each step in assessing SEO performance has been discussed specifically in their respective guidelines.
If you follow this guide from the start, it means that now you have mastered the basics of SEO.
All you need to do after this is to apply the knowledge that you have learned, then when you have the data continue to the performance analysis as above.
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Tampilkan postingan dengan label seo. Tampilkan semua postingan
Sabtu, 15 Desember 2018
Off-Page SEO: Building Links and Popularity
Off-page SEO is search engine optimization efforts from outside the website.
Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don't have an audience, unless the keyword competition is quite low.
Why backlinks are very important
To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.
Search engines like Google have a bot that is tasked with crawling on the internet. Google's crawler is called Googlebot
Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged.
Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website.
This is why links from other websites (backlinks) play an important role in SEO.
Incorrect link building strategy
Off-page SEO has a dark side in it.
There are people who want to increase their website ranking but are too lazy to create quality content and do marketing, on the contrary they only rely on link building.
Link building is a support for website content, without having good content, you should not do link building. Because besides being useless, the result can be a punishment from Google.
A good link building process is always related to marketing and content marketing. Not through spamming and bot usage or automation software.
There are several forms of backlinks that are not liked by search engines because they are often misused.
Here are some of them:
Exchange links. The way that was very popular in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
Buy links & use backlink services. Buying links is likely to increase rankings quickly but usually won't last long because you will be punished by Google.
Comments on blogs & forums. The links that you get from comments on the blog do not provide great benefits, so does the forum. But both are often a land of spam.
Auto-approve link. All forms of links that are not through the moderation of the website owner. This means that the link immediately appears when you enter your website address.
Using bot software. There are several software / tools that can be used to get links automatically, but the links you get are of low quality and can actually damage the website.
Private Blog Network. This means that a group of blogs owned by 1 person only functions as a backlink field to their main website. Google actively punishes blog networks like this.
Spam. In any form, spamming techniques will not provide positive benefits for you.
Links obtained in the above ways are usually of low quality. The maximum results you can get are high ranking in the short term, then subject to penalties by Google.
Therefore it is better to avoid techniques like this.
As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.
That means like this.
Even though you have a good website and content, if you do off-page violations like the above, you won't be spared punishment.
Because of the importance of link building, further guidance on getting quality links will be discussed in the next chapter.
Relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a connection between content and backlinks?
Very there. Here's a quote from Bing.
If the value that has worked so hard to instill in your site is evident to them, they will help their own customers by linking back to your site. That, my friend, is the essence of link building.
I guess the meaning is like this,
If your website does have value (value) and this value is seen by others, then they will be happy to provide a link to you. This is the essence of link building.
To provide value, you must have quality content. To show this value to others, you must do content marketing.
So content marketing is the "source" of the main backlinks for you.
Social media and off-page SEO
The effect of social media on SEO is a debate that has not yet ended.
Some people say it is influential, some say only Google+ is influential, the rest say it has absolutely no effect.
So is it really important for social media marketing?
Important.
Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to many people.
As discussed earlier, besides having quality content you also have to show this content to others. Therefore social media is the right place for this.
When other people see your content, and are interested, they may return to recommending you to others with shares, likes, and so on.
This is why you must be active on social media to market your website.
The use of social media as a marketing tool is explained in the following 2 articles:
Off-page SEO ranking factor
Off-page SEO is a website popularity game. In determining the popularity of a website, Google uses various factors.
We already know that backlinks are the main factor in off-page SEO. But not just any backlink has a positive impact.
The following are ranking factors outside the website.
1. Quality of backlinks
Quality backlinks have a far stronger effect than those that are not qualified. But what determines the quality of backlinks?
Website reputation
Website activeness
Similarity of topic
Placement of backlinks on the website
Dofollow & nofollow
Language equality
Age of backlinks
Regarding placement, backlinks that have the best quality are placed in the text. The term is contextual link.
This is because Google reads what the text surrounds the link and decides in what context the link is installed. As a result, your website will get points for these keywords.
2. Anchor text in backlinks
The anchor text used in links is read by search engines as keywords. Your website gets extra points in the text that are used as anchors.
However, using the same anchor over and over again will not have a positive impact.
You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.
3. Number of backlinks
The more backlinks you get, the better.
But not only that.
Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.
4. Diversity of backlinks
There are several types of backlinks, one of which is mentioned is contextual link. Besides that there are still more such as blog comments, profiles, bio, widgets, advertorials, directories, etc.
Too much use of one type of backlink will not give optimal effect.
Logically, if we get backlinks naturally, the types of backlinks will vary. This is why search engines use diversity as a factor.
5. Social reputation
Google can understand the sentiment in each comment. This means that every time your website appears then negative comments appear from other people, will have a bad impact.
The same is true of positive sentiments that have a positive impact.
6. Social activities
Websites that are active on social websites such as social media and social networking mean popular.
The social activity of a website can be seen one of them by measuring tools in the form of the number of shares to social networks. But remember again with positive and negative sentiments.
7. User personal factors
Since Google implements personalized search, search results in the same keywords can be different for each Google account.
This is influenced by several factors such as:
Never-do users visit a website
The level of user satisfaction with a website
Country and language
Has a website been shared by a friend
You need to know that search engines have never issued an official list of factors that influence ranking, therefore the above factors are obtained empirically.
Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don't have an audience, unless the keyword competition is quite low.
Why backlinks are very important
To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.
Search engines like Google have a bot that is tasked with crawling on the internet. Google's crawler is called Googlebot
Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged.
Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website.
This is why links from other websites (backlinks) play an important role in SEO.
Incorrect link building strategy
Off-page SEO has a dark side in it.
There are people who want to increase their website ranking but are too lazy to create quality content and do marketing, on the contrary they only rely on link building.
Link building is a support for website content, without having good content, you should not do link building. Because besides being useless, the result can be a punishment from Google.
A good link building process is always related to marketing and content marketing. Not through spamming and bot usage or automation software.
There are several forms of backlinks that are not liked by search engines because they are often misused.
Here are some of them:
Exchange links. The way that was very popular in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
Buy links & use backlink services. Buying links is likely to increase rankings quickly but usually won't last long because you will be punished by Google.
Comments on blogs & forums. The links that you get from comments on the blog do not provide great benefits, so does the forum. But both are often a land of spam.
Auto-approve link. All forms of links that are not through the moderation of the website owner. This means that the link immediately appears when you enter your website address.
Using bot software. There are several software / tools that can be used to get links automatically, but the links you get are of low quality and can actually damage the website.
Private Blog Network. This means that a group of blogs owned by 1 person only functions as a backlink field to their main website. Google actively punishes blog networks like this.
Spam. In any form, spamming techniques will not provide positive benefits for you.
Links obtained in the above ways are usually of low quality. The maximum results you can get are high ranking in the short term, then subject to penalties by Google.
Therefore it is better to avoid techniques like this.
As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.
That means like this.
Even though you have a good website and content, if you do off-page violations like the above, you won't be spared punishment.
Because of the importance of link building, further guidance on getting quality links will be discussed in the next chapter.
Relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a connection between content and backlinks?
Very there. Here's a quote from Bing.
If the value that has worked so hard to instill in your site is evident to them, they will help their own customers by linking back to your site. That, my friend, is the essence of link building.
I guess the meaning is like this,
If your website does have value (value) and this value is seen by others, then they will be happy to provide a link to you. This is the essence of link building.
To provide value, you must have quality content. To show this value to others, you must do content marketing.
So content marketing is the "source" of the main backlinks for you.
Social media and off-page SEO
The effect of social media on SEO is a debate that has not yet ended.
Some people say it is influential, some say only Google+ is influential, the rest say it has absolutely no effect.
So is it really important for social media marketing?
Important.
Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to many people.
As discussed earlier, besides having quality content you also have to show this content to others. Therefore social media is the right place for this.
When other people see your content, and are interested, they may return to recommending you to others with shares, likes, and so on.
This is why you must be active on social media to market your website.
The use of social media as a marketing tool is explained in the following 2 articles:
Off-page SEO ranking factor
Off-page SEO is a website popularity game. In determining the popularity of a website, Google uses various factors.
We already know that backlinks are the main factor in off-page SEO. But not just any backlink has a positive impact.
The following are ranking factors outside the website.
1. Quality of backlinks
Quality backlinks have a far stronger effect than those that are not qualified. But what determines the quality of backlinks?
Website reputation
Website activeness
Similarity of topic
Placement of backlinks on the website
Dofollow & nofollow
Language equality
Age of backlinks
Regarding placement, backlinks that have the best quality are placed in the text. The term is contextual link.
This is because Google reads what the text surrounds the link and decides in what context the link is installed. As a result, your website will get points for these keywords.
2. Anchor text in backlinks
The anchor text used in links is read by search engines as keywords. Your website gets extra points in the text that are used as anchors.
However, using the same anchor over and over again will not have a positive impact.
You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.
3. Number of backlinks
The more backlinks you get, the better.
But not only that.
Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.
4. Diversity of backlinks
There are several types of backlinks, one of which is mentioned is contextual link. Besides that there are still more such as blog comments, profiles, bio, widgets, advertorials, directories, etc.
Too much use of one type of backlink will not give optimal effect.
Logically, if we get backlinks naturally, the types of backlinks will vary. This is why search engines use diversity as a factor.
5. Social reputation
Google can understand the sentiment in each comment. This means that every time your website appears then negative comments appear from other people, will have a bad impact.
The same is true of positive sentiments that have a positive impact.
6. Social activities
Websites that are active on social websites such as social media and social networking mean popular.
The social activity of a website can be seen one of them by measuring tools in the form of the number of shares to social networks. But remember again with positive and negative sentiments.
7. User personal factors
Since Google implements personalized search, search results in the same keywords can be different for each Google account.
This is influenced by several factors such as:
Never-do users visit a website
The level of user satisfaction with a website
Country and language
Has a website been shared by a friend
You need to know that search engines have never issued an official list of factors that influence ranking, therefore the above factors are obtained empirically.
On-Page SEO: Optimizing Website and Website Content for Search Engines
On-page SEO is the factors that determine whether or not your website is optimized for search engines seen from its own website.
That is, you will do an optimization on your own website.
On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.
Therefore, the key is 2 things: relevant, quality.
Without fulfilling both, it is impossible to get rank 1 in the search engine.
In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.
On-page SEO concept
In SEO, the on-page optimization concept is a MAIN thing that you must understand.
There are still other optimization categories besides on-page (off-page, discussed in the next chapter), but without implementing on-page optimization it will be useless to do other strategies.
The essence of on-page SEO is simple ...
... you will optimize the website so:
High useful for visitors
Facilitate visitors in conducting exploration
Visitors feel at home in it
Search engines understand the structure of your website
After reading these 4 points, you might ask,
"I am optimizing for search engines, why focus on visitors?"
The answer, this ...
Search engines can find out whether visitors are satisfied with the page they are visiting.
Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the 'back' button to search for another website. Yes, right?
Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.
Here's how:
Optimal Website Page Components
There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:
Content
Keyword
Title
URL
Meta description
Picture media
Outbound link
Internal link
Social sharing
Website speed
1. Top quality content
If you notice, content is the main component in the website page. That is, content holds the biggest role in on-page optimization.
It's impossible to get rank 1 without having quality content.
... but, what is quality content?
These are the characteristics:
Provides maximum benefits for visitors
More prominent than other similar content
Listed for a long time by visitors
Generating feelings (amazed, entertained, happy, etc.)
Resolving visitor problems
That's 5 criteria for quality content.
If you want to get rank 1 on a search engine for a long duration, then your content should meet those five things.
Without exception.
You also need to know that Google openly states that they oppose content that:
Thin (thin), in other words not weighty
Does not provide added value to the reader
Not original
Makes the reader frustrated (because the quality is low)
If your content falls into one of the categories above, it will be very difficult to get a high ranking.
Worse, content like that is at risk of penalties!
Google and other search engines actively update the algorithm. In the future, they will increasingly understand the quality of content.
So, be careful when publishing content for your website.
To help you create good content, please read the following guidelines:
6 elements that trigger the popularity of content
The "KTP" method for creating weighty content
Guide to article writing
2. Keywords that are popular and right on target
Try to remember back last time when you used Google ... you wrote a few words as the keyword.
Then Google displays the results related to the keyword earlier.
The more relevant the keyword, the higher the ranking.
So, optimizing a page means optimizing keywords.
Every page on your website must be optimized for at least 1 keyword.
How?
By including keywords in your website page.
Exactly inside the content, in the title, and in the URL.
Thus, search engines and visitors will immediately understand what the contents of your website pages are.
One more thing…
You must understand what is meant by a keyword.
For example someone does a search on Google with the keyword "buy an iphone".
What do you mean by that?
Does he want to buy an iPhone or does he want to read articles about how to buy an iPhone? Hmm ... looks like the first one makes more sense.
Google also understands this.
So that Google will display pages that sell iPhones.
Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.
3. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for.
For example the keyword "learn SEO", then the title contains the word "learning SEO".
But that's not enough ...
... the most important in the title is not keyword optimization, but optimization of human interest.
If the title you make is able to attract many visitors, the ranking will increase.
The logic is this:
Suppose there are 2 competing websites, ranked 1 and 2.
It turns out that rank 2 gets more visitors than rank 1 ... because the titles he makes are more interesting, so many click.
Google wants to prioritize the best results, then the website ranked 2 will be raised to the first rank.
Make sense?
Because the title is the first page element to read in the search results, then by optimizing the title, the number of clicks can increase.
Read this guide to learn how to make interesting titles.
4. Short, descriptive URLs
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.
Here is an example of a bad URL. Avoid using URLs like this.
guidim.com/?p=94
A good URL is always relevant to what the page contains.
Example:
The page about 'meatball recipes'> domain.com/resep-bakso/
The macbook pro product page> domain.com/laptop/macbook-pro/
Make a URL that describes the content, even better if it contains the main keyword.
5. The Meta description is descriptive and invites clicks
The Meta description is 1-2 sentences that appear in the search results:
The Meta description does not really affect your page ranking.
Also, it doesn't always appear in search results. Because Google now uses sentences more often in content as page descriptions.
Even so, there is no harm in this section being optimized.
(Moreover, it doesn't take long)
With an attractive meta description, the chances of other people to visit your website will be higher.
Like the logic, the more clicks from humans = the better the ranking.
6. High-quality and optimal-sized images
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value.
Strangely, many people think the picture is actually detrimental ...
…not true.
There is no loss in using multimedia in content.
Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.
Some tips:
Use images that relate and explain content
Use the right type of extension so the file size doesn't swell
Make sure the image resolution is as shown
Compress the image so that it is optimal
Add the alt attribute when placing the image
7. References in the form of links to other websites
This point is very important especially for new websites.
Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people.
This is why large websites are easier to enter the first page ...
... because his reputation has been built up for a long time.
Well, because your website is still new, Google considers its contents to be untrustworthy. Because it is not trusted, it will be more difficult to get a high ranking.
Here the reference link can help.
Links to other websites whose reputation is good and relevant will make your content's reputation better. .
An analogy like this:
Try taking one of the non-fiction books.
In the book there must be a bibliography or footnotes. It contains information on quotes from other sources.
Books without quotes from other sources will be considered untrustworthy.
8. Internal links to facilitate navigation
There is a term whose name is bounce.
Bounce means when someone enters your website, then he immediately goes out without doing anything.
If the bounce rate of your website is high, it could be because:
The quality is disappointing
Navigation is difficult
Remember again, websites that disappoint visitors won't get high rankings.
So that the bounce rate can be a factor that shows visitor satisfaction.
One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors easily visit other pages on your website.
Here's how to build a website structure with an internal link.
9. Can be shared to social media
At present Google does not consider the number of shares to be a determining factor for ranking on Google, but that does not mean that social sharing is not important.
On the contrary.
Social shares have an indirect impact on website ranking.
This is the benefit of social share:
Additional visitors
Branding, your website will be known
Satisfaction factor increases (if your website can satisfy visitors)
Some of the visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.
This has an effect on SEO.
When your website is known, people will search your website through Google ...
... because many are searching through Google, meaning that the reputation of your website will be considered good by Google.
Therefore, install the share button on your website.
Then use the popularity trigger element to create interesting content to share.
10. Response speed and speed resistance
A faster website will get a better ranking.
In the article written by Billy Hoffman at MOZ, it appears that websites that are in the top rank have a shorter response time.
Time to First Byte (TTFB) means the time needed by the website server until the user gets the first 1 byte. In other words, server response time.
Increased speed is not only for search engines. Visitors will also be more comfortable on a website with a short loading time.
There are several things that affect speed:
The quality of hosting used
The number of .js and .css files in <head>
The size of the page is too large to disturb visitors
Keep in mind: the existence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and is not needed.
You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.
That is, you will do an optimization on your own website.
On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.
Therefore, the key is 2 things: relevant, quality.
Without fulfilling both, it is impossible to get rank 1 in the search engine.
In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.
On-page SEO concept
In SEO, the on-page optimization concept is a MAIN thing that you must understand.
There are still other optimization categories besides on-page (off-page, discussed in the next chapter), but without implementing on-page optimization it will be useless to do other strategies.
The essence of on-page SEO is simple ...
... you will optimize the website so:
High useful for visitors
Facilitate visitors in conducting exploration
Visitors feel at home in it
Search engines understand the structure of your website
After reading these 4 points, you might ask,
"I am optimizing for search engines, why focus on visitors?"
The answer, this ...
Search engines can find out whether visitors are satisfied with the page they are visiting.
Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the 'back' button to search for another website. Yes, right?
Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.
Here's how:
Optimal Website Page Components
There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:
Content
Keyword
Title
URL
Meta description
Picture media
Outbound link
Internal link
Social sharing
Website speed
1. Top quality content
If you notice, content is the main component in the website page. That is, content holds the biggest role in on-page optimization.
It's impossible to get rank 1 without having quality content.
... but, what is quality content?
These are the characteristics:
Provides maximum benefits for visitors
More prominent than other similar content
Listed for a long time by visitors
Generating feelings (amazed, entertained, happy, etc.)
Resolving visitor problems
That's 5 criteria for quality content.
If you want to get rank 1 on a search engine for a long duration, then your content should meet those five things.
Without exception.
You also need to know that Google openly states that they oppose content that:
Thin (thin), in other words not weighty
Does not provide added value to the reader
Not original
Makes the reader frustrated (because the quality is low)
If your content falls into one of the categories above, it will be very difficult to get a high ranking.
Worse, content like that is at risk of penalties!
Google and other search engines actively update the algorithm. In the future, they will increasingly understand the quality of content.
So, be careful when publishing content for your website.
To help you create good content, please read the following guidelines:
6 elements that trigger the popularity of content
The "KTP" method for creating weighty content
Guide to article writing
2. Keywords that are popular and right on target
Try to remember back last time when you used Google ... you wrote a few words as the keyword.
Then Google displays the results related to the keyword earlier.
The more relevant the keyword, the higher the ranking.
So, optimizing a page means optimizing keywords.
Every page on your website must be optimized for at least 1 keyword.
How?
By including keywords in your website page.
Exactly inside the content, in the title, and in the URL.
Thus, search engines and visitors will immediately understand what the contents of your website pages are.
One more thing…
You must understand what is meant by a keyword.
For example someone does a search on Google with the keyword "buy an iphone".
What do you mean by that?
Does he want to buy an iPhone or does he want to read articles about how to buy an iPhone? Hmm ... looks like the first one makes more sense.
Google also understands this.
So that Google will display pages that sell iPhones.
Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.
3. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for.
For example the keyword "learn SEO", then the title contains the word "learning SEO".
But that's not enough ...
... the most important in the title is not keyword optimization, but optimization of human interest.
If the title you make is able to attract many visitors, the ranking will increase.
The logic is this:
Suppose there are 2 competing websites, ranked 1 and 2.
It turns out that rank 2 gets more visitors than rank 1 ... because the titles he makes are more interesting, so many click.
Google wants to prioritize the best results, then the website ranked 2 will be raised to the first rank.
Make sense?
Because the title is the first page element to read in the search results, then by optimizing the title, the number of clicks can increase.
Read this guide to learn how to make interesting titles.
4. Short, descriptive URLs
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.
Here is an example of a bad URL. Avoid using URLs like this.
guidim.com/?p=94
A good URL is always relevant to what the page contains.
Example:
The page about 'meatball recipes'> domain.com/resep-bakso/
The macbook pro product page> domain.com/laptop/macbook-pro/
Make a URL that describes the content, even better if it contains the main keyword.
5. The Meta description is descriptive and invites clicks
The Meta description is 1-2 sentences that appear in the search results:
The Meta description does not really affect your page ranking.
Also, it doesn't always appear in search results. Because Google now uses sentences more often in content as page descriptions.
Even so, there is no harm in this section being optimized.
(Moreover, it doesn't take long)
With an attractive meta description, the chances of other people to visit your website will be higher.
Like the logic, the more clicks from humans = the better the ranking.
6. High-quality and optimal-sized images
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value.
Strangely, many people think the picture is actually detrimental ...
…not true.
There is no loss in using multimedia in content.
Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.
Some tips:
Use images that relate and explain content
Use the right type of extension so the file size doesn't swell
Make sure the image resolution is as shown
Compress the image so that it is optimal
Add the alt attribute when placing the image
7. References in the form of links to other websites
This point is very important especially for new websites.
Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people.
This is why large websites are easier to enter the first page ...
... because his reputation has been built up for a long time.
Well, because your website is still new, Google considers its contents to be untrustworthy. Because it is not trusted, it will be more difficult to get a high ranking.
Here the reference link can help.
Links to other websites whose reputation is good and relevant will make your content's reputation better. .
An analogy like this:
Try taking one of the non-fiction books.
In the book there must be a bibliography or footnotes. It contains information on quotes from other sources.
Books without quotes from other sources will be considered untrustworthy.
8. Internal links to facilitate navigation
There is a term whose name is bounce.
Bounce means when someone enters your website, then he immediately goes out without doing anything.
If the bounce rate of your website is high, it could be because:
The quality is disappointing
Navigation is difficult
Remember again, websites that disappoint visitors won't get high rankings.
So that the bounce rate can be a factor that shows visitor satisfaction.
One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors easily visit other pages on your website.
Here's how to build a website structure with an internal link.
9. Can be shared to social media
At present Google does not consider the number of shares to be a determining factor for ranking on Google, but that does not mean that social sharing is not important.
On the contrary.
Social shares have an indirect impact on website ranking.
This is the benefit of social share:
Additional visitors
Branding, your website will be known
Satisfaction factor increases (if your website can satisfy visitors)
Some of the visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.
This has an effect on SEO.
When your website is known, people will search your website through Google ...
... because many are searching through Google, meaning that the reputation of your website will be considered good by Google.
Therefore, install the share button on your website.
Then use the popularity trigger element to create interesting content to share.
10. Response speed and speed resistance
A faster website will get a better ranking.
In the article written by Billy Hoffman at MOZ, it appears that websites that are in the top rank have a shorter response time.
Time to First Byte (TTFB) means the time needed by the website server until the user gets the first 1 byte. In other words, server response time.
Increased speed is not only for search engines. Visitors will also be more comfortable on a website with a short loading time.
There are several things that affect speed:
The quality of hosting used
The number of .js and .css files in <head>
The size of the page is too large to disturb visitors
Keep in mind: the existence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and is not needed.
You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.
What is SEO?
If you have searched websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.
Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.
There are many factors used by search engines to determine these two factors. This is the background of SEO.
SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.
Search engines use certain algorithms to sort websites based on rankings.
By practicing SEO, it means we adjust our website to be friendly with the algorithm.
Why is SEO important for websites?
Since search engines like Google, almost everyone searches for information online through search engines.
From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.
The first rank alone gets more than 20%.
This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.
SEO is part of inbound marketing which is a modern marketing technique in the digital era.
Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.
The basic concept of SEO
Google (and other search engines) is a product. They want other people to be satisfied using their services.
Users want the best relevant website with search to appear on the first page. That's why search engines always want to display the best results for each keyword that the user enters.
So the core of SEO is to make your website the best for the keywords that you want.
Okay ... be the best. But in what respect?
Content presented
Structure and navigation
User Experience (User Experience / UX)
Popularity
In this series of SEO guides we will learn how you can be the best than your rivals.
Can my website be successful without SEO?
Can!
By paying attention to the basic concepts of SEO above, you really don't need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.
This is because search engines are now smart in assuming page structure and website quality.
SEO is currently in practice more dominant as a marketing business than technical.
But..
It's possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.
Can I do SEO myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.
With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.
You can save millions of dollars by doing your own optimization.
For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.
But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.
What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.
In short, this is what you need to learn to master SEO.
Optimize website pages
Keyword research
Analyze competition
Create optimized content
Build popularity, links and reputation
Auditing SEO performance
You can learn these six core through the following chapters.
Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.
There are many factors used by search engines to determine these two factors. This is the background of SEO.
SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.
Search engines use certain algorithms to sort websites based on rankings.
By practicing SEO, it means we adjust our website to be friendly with the algorithm.
Why is SEO important for websites?
Since search engines like Google, almost everyone searches for information online through search engines.
From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.
The first rank alone gets more than 20%.
This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.
SEO is part of inbound marketing which is a modern marketing technique in the digital era.
Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.
The basic concept of SEO
Google (and other search engines) is a product. They want other people to be satisfied using their services.
Users want the best relevant website with search to appear on the first page. That's why search engines always want to display the best results for each keyword that the user enters.
So the core of SEO is to make your website the best for the keywords that you want.
Okay ... be the best. But in what respect?
Content presented
Structure and navigation
User Experience (User Experience / UX)
Popularity
In this series of SEO guides we will learn how you can be the best than your rivals.
Can my website be successful without SEO?
Can!
By paying attention to the basic concepts of SEO above, you really don't need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.
This is because search engines are now smart in assuming page structure and website quality.
SEO is currently in practice more dominant as a marketing business than technical.
But..
It's possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.
Can I do SEO myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.
With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.
You can save millions of dollars by doing your own optimization.
For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.
But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.
What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.
In short, this is what you need to learn to master SEO.
Optimize website pages
Keyword research
Analyze competition
Create optimized content
Build popularity, links and reputation
Auditing SEO performance
You can learn these six core through the following chapters.
Learning SEO: A Guide for Beginners in Understanding and Implementing SEO
Do you have a website and need a lot of visitors in the long run?
If so, you must know the basics of SEO.
SEO is a technique that you must master (and apply) as a website owner to get good rankings in search engines.
But beginners are usually afraid of SEO.
This is because you will meet new terms and techniques that are not taught in the school age. As a result, some people think SEO is a strange item.
Take it easy…
... in this free guide you will learn SEO for beginners. From zero.
You who at this time have not understood at all about SEO, at the end of the chapter will understand how to apply it to your website. Whereas if you understand at a glance, you will be able to explore SEO.
All of this in a matter of hours.
Please start from chapter 1 or go directly to the chapter you want to study. If you need more information about SEO, continue reading before going to the first chapter.
Why SEO? Why are search engines?
When you need information from the internet, what do you use to find that information?
Google? Bing?
If you are already familiar with the digital world, it's definitely no stranger to both. Yes, both websites are search engines or search engines.
Not only do you use these two websites.
But also hundreds of millions of other Indonesians ... and billions of people from all over the world. Everything is looking for information using search engines.
That's why search engines can bring a lot of people to your website.
There is more…
Search engines send visitors with high quality. If you sell products / services on the website, then people from search engines will most likely buy.
Even the quality of traffic is the second largest (after email).
Therefore digital marketers often use SEO techniques in their marketing strategies.
So the conclusion, you have to learn SEO because:
1. The volume of visitors from search engines is the most
2. The quality of visitors from search engines is the best number 2
Do I have to understand SEO?
In short: it doesn't have to be.
Well, you know ...
Indeed the statements above seem to require all website owners to apply SEO because it is so powerful.
But not everyone / website needs SEO.
This is because not all websites need visitors from search engines. There are types of websites that are actually not effective if you use SEO as the main strategy.
This means ...
Search engines like Google display a list of websites according to keywords entered by humans. That is, you will only get visitors if the keywords you want are also wanted by others.
Try to imagine this type of website:
Humor / entertainment
Personal blog
Fiction
Very rarely ... or even no one is looking for content from the website as above through search engines.
So from that their main marketing strategy is not SEO, but social media marketing for example ... or paid advertising, or something else.
Again, remember:
If your type of website is indeed never searched through search engines, then you don't need to master SEO.
On the contrary,
You need to learn SEO and apply it to the website if you are a person:
Professional bloggers
Business website owner
Affiliate & CPA marketers
Online shop owner
Web-based software developer
Professionals who use websites to build a reputation
Professionals who have an online portfolio
Selling products / services via the internet
Entrepreneurs who want to do online marketing
Those who belong to the category above must understand SEO ...
... at least the basics.
The reason is that many prospective customers, customers and users use search engines. SEO techniques can be a major factor in their success.
Do you include the 9 categories above?
Continue to chapter 1, because maybe this SEO guide can be the first step in your success.
These seven chapters contain the essence of SEO that will continue to apply for life.
If so, you must know the basics of SEO.
SEO is a technique that you must master (and apply) as a website owner to get good rankings in search engines.
But beginners are usually afraid of SEO.
This is because you will meet new terms and techniques that are not taught in the school age. As a result, some people think SEO is a strange item.
Take it easy…
... in this free guide you will learn SEO for beginners. From zero.
You who at this time have not understood at all about SEO, at the end of the chapter will understand how to apply it to your website. Whereas if you understand at a glance, you will be able to explore SEO.
All of this in a matter of hours.
Please start from chapter 1 or go directly to the chapter you want to study. If you need more information about SEO, continue reading before going to the first chapter.
Why SEO? Why are search engines?
When you need information from the internet, what do you use to find that information?
Google? Bing?
If you are already familiar with the digital world, it's definitely no stranger to both. Yes, both websites are search engines or search engines.
Not only do you use these two websites.
But also hundreds of millions of other Indonesians ... and billions of people from all over the world. Everything is looking for information using search engines.
That's why search engines can bring a lot of people to your website.
There is more…
Search engines send visitors with high quality. If you sell products / services on the website, then people from search engines will most likely buy.
Even the quality of traffic is the second largest (after email).
Therefore digital marketers often use SEO techniques in their marketing strategies.
So the conclusion, you have to learn SEO because:
1. The volume of visitors from search engines is the most
2. The quality of visitors from search engines is the best number 2
Do I have to understand SEO?
In short: it doesn't have to be.
Well, you know ...
Indeed the statements above seem to require all website owners to apply SEO because it is so powerful.
But not everyone / website needs SEO.
This is because not all websites need visitors from search engines. There are types of websites that are actually not effective if you use SEO as the main strategy.
This means ...
Search engines like Google display a list of websites according to keywords entered by humans. That is, you will only get visitors if the keywords you want are also wanted by others.
Try to imagine this type of website:
Humor / entertainment
Personal blog
Fiction
Very rarely ... or even no one is looking for content from the website as above through search engines.
So from that their main marketing strategy is not SEO, but social media marketing for example ... or paid advertising, or something else.
Again, remember:
If your type of website is indeed never searched through search engines, then you don't need to master SEO.
On the contrary,
You need to learn SEO and apply it to the website if you are a person:
Professional bloggers
Business website owner
Affiliate & CPA marketers
Online shop owner
Web-based software developer
Professionals who use websites to build a reputation
Professionals who have an online portfolio
Selling products / services via the internet
Entrepreneurs who want to do online marketing
Those who belong to the category above must understand SEO ...
... at least the basics.
The reason is that many prospective customers, customers and users use search engines. SEO techniques can be a major factor in their success.
Do you include the 9 categories above?
Continue to chapter 1, because maybe this SEO guide can be the first step in your success.
These seven chapters contain the essence of SEO that will continue to apply for life.
Why Onpage Seo Is Very Important For Seo Experts
There are many factors in ranking a website higher in search result. Onpage and offpage factors are one of them to improve your SEO performance. SEO onpage and SEO offpage are two factors that are equally important, but there are parts where you can do SEO more effectively. for that, here I try to discuss a little about why Onpage is always the #1 factor for Seo Experts.
I tried to give a little description of Google Ranking Factors and why Onpage Opmization is very, very important !!!
In ranking a website there are 3 important points that most people do:
Google Ranking Factor = Onpage Factor x backlink Factor x Social Factor
We assume that the score for ranking the web in no.1 google the value is = 1 (one) à value 1 is considered well optimized.
If I assume my website is currently bad for onpage optimization, and a little better in terms of backlinks and social factors. And our value is discussed like this:
Onpage Factor = 0.4 (less optimized)
Baclink factor = 0.6 (optimized well)
Social Factor = 0.7 (well optimized)
Web score = 0.4 x 0.6 x 0.7
= 0.168
So, my current web score is 0.168
Remember ... we assume that to rank higher in Google the value is as close as possible to a score of 1.0 (one)
When viewed, this value is still far from the 1.0 score. For this reason, I optimized the perfect maybe from the backlink and social signal side without optimizing Onpage. And I assume after being optimized the value will be like this:
Onpage Factor = 0.4 (same as before, not optimized anymore)
Baclink factor = 1.0 (perfect optimization)
Social Factor = 1.0 (perfect optimization)
Web score = 0.4 x 1.0 x 1.0
= 0.40 (up from 0.168)
But I have another alternative. What if I made Sepfet optimization might be onpage. And I'm not optimizing for backlinks and social factors. I assume the value is like this:
Onpage Factor = 1.0 (perfect optimization)
Baclink factor = 0.6 (no additional backlink factor)
Social Factor = 0.7 (no additional social factor)
Web Score = 1.0 x 0.6 x 0.7
= 0.42
You see !!!
The second method is far more effective than me optimizing backlinks and social factors.
This is the reason why masters or SEO experts always prioritize onpage in number # 1. Content is still a king, Right?
The above assumptions are just an illustration of which parts / parts you have to optimize first. The value that I mentioned is not the real system of Google Ranking Factor, but a proportional assumption in optimizing a website.
I tried to give a little description of Google Ranking Factors and why Onpage Opmization is very, very important !!!
In ranking a website there are 3 important points that most people do:
Google Ranking Factor = Onpage Factor x backlink Factor x Social Factor
We assume that the score for ranking the web in no.1 google the value is = 1 (one) à value 1 is considered well optimized.
If I assume my website is currently bad for onpage optimization, and a little better in terms of backlinks and social factors. And our value is discussed like this:
Onpage Factor = 0.4 (less optimized)
Baclink factor = 0.6 (optimized well)
Social Factor = 0.7 (well optimized)
Web score = 0.4 x 0.6 x 0.7
= 0.168
So, my current web score is 0.168
Remember ... we assume that to rank higher in Google the value is as close as possible to a score of 1.0 (one)
When viewed, this value is still far from the 1.0 score. For this reason, I optimized the perfect maybe from the backlink and social signal side without optimizing Onpage. And I assume after being optimized the value will be like this:
Onpage Factor = 0.4 (same as before, not optimized anymore)
Baclink factor = 1.0 (perfect optimization)
Social Factor = 1.0 (perfect optimization)
Web score = 0.4 x 1.0 x 1.0
= 0.40 (up from 0.168)
But I have another alternative. What if I made Sepfet optimization might be onpage. And I'm not optimizing for backlinks and social factors. I assume the value is like this:
Onpage Factor = 1.0 (perfect optimization)
Baclink factor = 0.6 (no additional backlink factor)
Social Factor = 0.7 (no additional social factor)
Web Score = 1.0 x 0.6 x 0.7
= 0.42
You see !!!
The second method is far more effective than me optimizing backlinks and social factors.
This is the reason why masters or SEO experts always prioritize onpage in number # 1. Content is still a king, Right?
The above assumptions are just an illustration of which parts / parts you have to optimize first. The value that I mentioned is not the real system of Google Ranking Factor, but a proportional assumption in optimizing a website.
Complete Guide to Making a PBN (Private Blog Network)
PBN (Private Blog Network) is the most powerful backlink technique with very, very fast results even in a matter of days your web can occupy the first page. I personally usually only need 5-7 days to raise the position of the web client for the Low - Medium category of competition.
PBN has very strong domain criteria so that the links we get are very influential in increasing the web position on the first page. besides that we can control every outgoing link (Out Bound Link) into our moneysite. And recovery of the position if one day the PBN is problematic. this is the reason why you should try the PBN.
What you need to know is that PBN is not included in the White Hat SEO technique, but Gray Hat Method. that's why SEO experts don't suggest newbies to use this technique if it's not done right. there are some basic steps in building PBN, including:
1. Search and analyze expired domain
Finding an expired domain for PBN can be considered difficult "easy. There are many types of expired domains that we can analyze starting from the Pre-Release domain (auction domain), closeout and offer domain, pending delete or delete domain. But to find it still requires tools, some tools that are often used in finding expired domains:
Expireddomains.net
freshdrop.com
DomCop.com
Moonsy.com/expired_domains
PrDrop.info
Paid ones like:
Godaddy Aucions and marketplace
DomainPeel.com (PBN Domain Broker)
I personally prefer to use the Domcop tool, its features are quite complete and easy to check every criterion that needs to be analyzed ...
There are 2 types of domains that I normally see in Domcop:
1. Expiring Domain (with closeout type)
2. Delete / drop the domain.
I am example here for a domain with pending delete type (expiring domain)
Domain initial filtering for analysis:
- Hide fake PR
- Min PR = 1
- Age = 1 year
- Price = $ 5 - $ 20 (adjust to your budget)
- DA = min. 15
- TF = min. 8
- TLD = .com, .net, .org, .info, .co
- Listing Type = Uncheck Auction
- Misc = check hide adult, dashes, hide spammy, digits, and google indexed.
The above section is not the MAIN ANALYSIS for the domain we are about to register as PBN. but only the initial guide or filtering so that there are not too many domains analyzed. because if it's not filtered like this there will be thousands of domains that appear. we will not analyze one by one. So it does not mean that the domain that meets the above criteria can be registered directly as PBN.
2. Domain Criteria for PBN
The first thing I noticed was a domain name. domain names should use a brand name that reflects the niche of the domain. this at first glance is not too important but it can be a strong foundation when Google's Manual Review of PBN takes place later.
First Notice the domain with the same topical trust flow, or primary topical trust flow according to your money site niche. this section is very useful so that later we get power from the relevant niche website that goes into our moneysite.
Then you can check for Google index and Google info, just to make sure the data from Domcop is correct. Usually for the expiring domain section, the data from Domcop is valid, except for the delete domain or drop domain section.
Google index = make sure the domain is still indexed, the root domain is turned upside down
Google info = make sure the domain name is the same as the one delisted on Google.
Check backlink profile. You can use a free account from Majestic.com or you can use the features of Domcop. But the results are not as complete as if you use Majestic or Ahref. But it doesn't matter, because we will only roughly analyze the backlinks that enter the domain.
Here I use majestic.com
Check Trust Flow and Trust Ratio. Better if the TF value is above 8 with a trust ratio above 0.5. But this is only optional for me if the domain has a good backlink profile.
I can register for domains with these conditions. Because the domain has a good TF, which is> 0.5 and all links come from 1 topic.
If I check the referring domain (origin domain), then the web has a backlink from 1 site authority adobe.com and this is related to the niche domain. (2 conditions are met: Authority and Relevant).
Check the Anchor text distribution. Try not to use too many domain phrases in the anchor text. Except if the number of backlinks is still small (can be balanced later)
I check that one of the backlinks is still live, Low OBL and not hacked link.
To check backlinks and hacked links, there is no need for all backlinks to be analyzed. Just look for backlinks that have a high TF, both for url or domain.
Then I check the history of the domain registered before using the wayback machine from archive.org.
What needs to be considered for the profile history of the website is that the website is indeed used as a real website, no activity of the domain has been used for gambling sites, porn, pharma, etc.
If all the criteria are met, then you can register the domain. Because this is a pending delete domain, there is a domain renewal fee. But it doesn't matter if the condition of the domain is still in. And also you can use a coupon for Godaddy.
To delete a domain, the PR section is invalid and Index is not indexed by Google. But after you register the domain and fill in the content, the domain will be indexed again but for PR because it is not updated then the condition will be PR 0 or n / a. but it doesn't matter as long as all the above criteria are met.
Setting Up and Managing PBN
Domain Register
Use a different register name for each domain. I usually fill in 1 account / - 12 domains. to delete domain / drop domain you can use namecheap because you love free whois protection.
PBN Hosting
Hosting is better to use hosting that is different from both the IP and the country according to the target I moneysite ... if your moneysite is in Indo, hosting if possible 50% also uses Indo hosting.
Can you use reseller hosting ??
many do not recommend using reseller hosting ... but my experience. I have 40 PBNs that I host in 1 reseller hosting. and it doesn't matter if the setting is correct. for those who use a reseller account. We recommend setting the name server both in the domain and also hosting the DNS zonenya add. sometimes even though different IPs can come with the same subnet. For reseller hosting, use the support server in various countries.
Installing CMS for PBN
To make it easier to use WP. there are millions of people who use WP ... so there's no need to be afraid to use a WP for PBN ... to diversify. use different cms are also better.
Install Themes and Plugins
Use different themes if you use WP. for themess, it should be edited again ... because in my experience there are no full SEO themes that I have encountered ... the most important edited part is too many internal links but still on the same page. example of Author. tags, categories that are located below the post or below the post title. this is a link that is not important and is not needed in PBN, can blend authority homepage.
Plugins that you can install are spyware spanker. but not all of my PBNs use this plugin. usually only 30-40% of the total PBN ... the rest is in httacces to block robots.
404 Page not found.
in buying a domain, either auction or drop domain, sometimes there are pages / pages that receive backlinks. unfortunately most will redirect the 404 page to the homepage. but this will be the Big Footprint for Google because the massive 404 redirect on the homepage is Soft 404.
for that if the domain that has innerpage receives a Backlink then you can make that page again using the same url. or you can create other relevant content then redirect then the 404 page is detected there. or you can create a custom 404 page and redirect it there.
the simplest thing is if innerpage does not have flow or flow at all from the homepage. so just let the page die ...
Design Your PBN.
the average PBn doesn't care about design because it thinks it's the same as a dummy blog. for that your PBN design is as unique as possible and as closely as possible with moneysite such as LOGO, header, commonly used install widgets such as subscibe, twitter feed, FB fanpage, etc.
do not use double navigation. for example in the navigation menu you put a category link, then install it in the sidebar again. this is a useless link.
as much as possible put non-important pages / pages in the footer section such as privacy policy, Term Of Use, Contact.
Link To Money Site
Some of the factors that you need to pay attention to are creating links that lead to your site:
Always use Original, Unique and readable content.
Simply enter 1 link to your moneysite the rest you can link to other relevant Authority sites (eg relevant wikipedia pages).
Don't enter the link that goes to your moneysite in each article that you post on your PBN. Vary so that it's not too aggressive.
Use variations of Anchor text. with less percent for exact anchor text. Use more branding keywords, partial keword or generic keywords. Then vary the placement link in the article.
Don't link to your other PBN (interlinking), just point PBN to moneysite.
Avoid links to websites that contain porn, pharma, gambling content and other spam keywords.
OBL on PBN
Nearly 80% of people who use PBN will put the link on the homepage. This is because the PBN owner requests the power homepage that goes to moneysite. This can be a footprint for Google. example. Do you prefer to use themes that contain content appearing all on the homepage or cut with the "read more" link?
almost the average web that we meet on the internet only displays snippets from content with the "read more" link. because it will be much neater and structured.
make sure the overall OBL of the domain does not exceed 20 (including links to authority sites) if you want better power. what I say is that the whole is not just OBL on one page.
The link does not need to appear on the Homepage. this is a MYTH that the link on the innerpage page has no power.
the link on the inner page will be the same if the power homepage is streamed. for that make sure each link is always connected from the homepage either in category, tag, or using internal linking.
Social
Use Social Share on PBN. You can use social exchage services to add vote social sharing. Create a Twitter account and FB page for the PBN.
PBN Fresh Domain
If you only use expired domains for PBN into moneysite this can also be a footprint because you have a profile link that comes from all High Quality domains. for that you can make PBN using the new domain / fresh domain setting exactly like PBN. then link to moneysite. this is to disguise your profile link when a review manual occurs.
In addition to the above method, you can also find a quality expired domain to make the Private Blog Network (PBN) use my method in this article: How to Find Expired Domains. Furthermore, after you find the domain, you can check the quality of the expired domain profile backlink using the technique in my article here: How to find out the Quality Backlink Profile.
The PBN that you create must be optimized like moneysite, so for content creation you must also research keywords first, so that you can provide optimal results to the main website, please read the article keyword research method here: 16 Ways to Keyword Research for Blog Content
PBN is one technique in making quality backlinks, you can't just rely on PBN and then forget the other SEO side.
PBN has very strong domain criteria so that the links we get are very influential in increasing the web position on the first page. besides that we can control every outgoing link (Out Bound Link) into our moneysite. And recovery of the position if one day the PBN is problematic. this is the reason why you should try the PBN.
What you need to know is that PBN is not included in the White Hat SEO technique, but Gray Hat Method. that's why SEO experts don't suggest newbies to use this technique if it's not done right. there are some basic steps in building PBN, including:
1. Search and analyze expired domain
Finding an expired domain for PBN can be considered difficult "easy. There are many types of expired domains that we can analyze starting from the Pre-Release domain (auction domain), closeout and offer domain, pending delete or delete domain. But to find it still requires tools, some tools that are often used in finding expired domains:
Expireddomains.net
freshdrop.com
DomCop.com
Moonsy.com/expired_domains
PrDrop.info
Paid ones like:
Godaddy Aucions and marketplace
DomainPeel.com (PBN Domain Broker)
I personally prefer to use the Domcop tool, its features are quite complete and easy to check every criterion that needs to be analyzed ...
There are 2 types of domains that I normally see in Domcop:
1. Expiring Domain (with closeout type)
2. Delete / drop the domain.
I am example here for a domain with pending delete type (expiring domain)
Domain initial filtering for analysis:
- Hide fake PR
- Min PR = 1
- Age = 1 year
- Price = $ 5 - $ 20 (adjust to your budget)
- DA = min. 15
- TF = min. 8
- TLD = .com, .net, .org, .info, .co
- Listing Type = Uncheck Auction
- Misc = check hide adult, dashes, hide spammy, digits, and google indexed.
The above section is not the MAIN ANALYSIS for the domain we are about to register as PBN. but only the initial guide or filtering so that there are not too many domains analyzed. because if it's not filtered like this there will be thousands of domains that appear. we will not analyze one by one. So it does not mean that the domain that meets the above criteria can be registered directly as PBN.
2. Domain Criteria for PBN
The first thing I noticed was a domain name. domain names should use a brand name that reflects the niche of the domain. this at first glance is not too important but it can be a strong foundation when Google's Manual Review of PBN takes place later.
First Notice the domain with the same topical trust flow, or primary topical trust flow according to your money site niche. this section is very useful so that later we get power from the relevant niche website that goes into our moneysite.
Then you can check for Google index and Google info, just to make sure the data from Domcop is correct. Usually for the expiring domain section, the data from Domcop is valid, except for the delete domain or drop domain section.
Google index = make sure the domain is still indexed, the root domain is turned upside down
Google info = make sure the domain name is the same as the one delisted on Google.
Check backlink profile. You can use a free account from Majestic.com or you can use the features of Domcop. But the results are not as complete as if you use Majestic or Ahref. But it doesn't matter, because we will only roughly analyze the backlinks that enter the domain.
Here I use majestic.com
Check Trust Flow and Trust Ratio. Better if the TF value is above 8 with a trust ratio above 0.5. But this is only optional for me if the domain has a good backlink profile.
I can register for domains with these conditions. Because the domain has a good TF, which is> 0.5 and all links come from 1 topic.
If I check the referring domain (origin domain), then the web has a backlink from 1 site authority adobe.com and this is related to the niche domain. (2 conditions are met: Authority and Relevant).
Check the Anchor text distribution. Try not to use too many domain phrases in the anchor text. Except if the number of backlinks is still small (can be balanced later)
I check that one of the backlinks is still live, Low OBL and not hacked link.
To check backlinks and hacked links, there is no need for all backlinks to be analyzed. Just look for backlinks that have a high TF, both for url or domain.
Then I check the history of the domain registered before using the wayback machine from archive.org.
What needs to be considered for the profile history of the website is that the website is indeed used as a real website, no activity of the domain has been used for gambling sites, porn, pharma, etc.
If all the criteria are met, then you can register the domain. Because this is a pending delete domain, there is a domain renewal fee. But it doesn't matter if the condition of the domain is still in. And also you can use a coupon for Godaddy.
To delete a domain, the PR section is invalid and Index is not indexed by Google. But after you register the domain and fill in the content, the domain will be indexed again but for PR because it is not updated then the condition will be PR 0 or n / a. but it doesn't matter as long as all the above criteria are met.
Setting Up and Managing PBN
Domain Register
Use a different register name for each domain. I usually fill in 1 account / - 12 domains. to delete domain / drop domain you can use namecheap because you love free whois protection.
PBN Hosting
Hosting is better to use hosting that is different from both the IP and the country according to the target I moneysite ... if your moneysite is in Indo, hosting if possible 50% also uses Indo hosting.
Can you use reseller hosting ??
many do not recommend using reseller hosting ... but my experience. I have 40 PBNs that I host in 1 reseller hosting. and it doesn't matter if the setting is correct. for those who use a reseller account. We recommend setting the name server both in the domain and also hosting the DNS zonenya add. sometimes even though different IPs can come with the same subnet. For reseller hosting, use the support server in various countries.
Installing CMS for PBN
To make it easier to use WP. there are millions of people who use WP ... so there's no need to be afraid to use a WP for PBN ... to diversify. use different cms are also better.
Install Themes and Plugins
Use different themes if you use WP. for themess, it should be edited again ... because in my experience there are no full SEO themes that I have encountered ... the most important edited part is too many internal links but still on the same page. example of Author. tags, categories that are located below the post or below the post title. this is a link that is not important and is not needed in PBN, can blend authority homepage.
Plugins that you can install are spyware spanker. but not all of my PBNs use this plugin. usually only 30-40% of the total PBN ... the rest is in httacces to block robots.
404 Page not found.
in buying a domain, either auction or drop domain, sometimes there are pages / pages that receive backlinks. unfortunately most will redirect the 404 page to the homepage. but this will be the Big Footprint for Google because the massive 404 redirect on the homepage is Soft 404.
for that if the domain that has innerpage receives a Backlink then you can make that page again using the same url. or you can create other relevant content then redirect then the 404 page is detected there. or you can create a custom 404 page and redirect it there.
the simplest thing is if innerpage does not have flow or flow at all from the homepage. so just let the page die ...
Design Your PBN.
the average PBn doesn't care about design because it thinks it's the same as a dummy blog. for that your PBN design is as unique as possible and as closely as possible with moneysite such as LOGO, header, commonly used install widgets such as subscibe, twitter feed, FB fanpage, etc.
do not use double navigation. for example in the navigation menu you put a category link, then install it in the sidebar again. this is a useless link.
as much as possible put non-important pages / pages in the footer section such as privacy policy, Term Of Use, Contact.
Link To Money Site
Some of the factors that you need to pay attention to are creating links that lead to your site:
Always use Original, Unique and readable content.
Simply enter 1 link to your moneysite the rest you can link to other relevant Authority sites (eg relevant wikipedia pages).
Don't enter the link that goes to your moneysite in each article that you post on your PBN. Vary so that it's not too aggressive.
Use variations of Anchor text. with less percent for exact anchor text. Use more branding keywords, partial keword or generic keywords. Then vary the placement link in the article.
Don't link to your other PBN (interlinking), just point PBN to moneysite.
Avoid links to websites that contain porn, pharma, gambling content and other spam keywords.
OBL on PBN
Nearly 80% of people who use PBN will put the link on the homepage. This is because the PBN owner requests the power homepage that goes to moneysite. This can be a footprint for Google. example. Do you prefer to use themes that contain content appearing all on the homepage or cut with the "read more" link?
almost the average web that we meet on the internet only displays snippets from content with the "read more" link. because it will be much neater and structured.
make sure the overall OBL of the domain does not exceed 20 (including links to authority sites) if you want better power. what I say is that the whole is not just OBL on one page.
The link does not need to appear on the Homepage. this is a MYTH that the link on the innerpage page has no power.
the link on the inner page will be the same if the power homepage is streamed. for that make sure each link is always connected from the homepage either in category, tag, or using internal linking.
Social
Use Social Share on PBN. You can use social exchage services to add vote social sharing. Create a Twitter account and FB page for the PBN.
PBN Fresh Domain
If you only use expired domains for PBN into moneysite this can also be a footprint because you have a profile link that comes from all High Quality domains. for that you can make PBN using the new domain / fresh domain setting exactly like PBN. then link to moneysite. this is to disguise your profile link when a review manual occurs.
In addition to the above method, you can also find a quality expired domain to make the Private Blog Network (PBN) use my method in this article: How to Find Expired Domains. Furthermore, after you find the domain, you can check the quality of the expired domain profile backlink using the technique in my article here: How to find out the Quality Backlink Profile.
The PBN that you create must be optimized like moneysite, so for content creation you must also research keywords first, so that you can provide optimal results to the main website, please read the article keyword research method here: 16 Ways to Keyword Research for Blog Content
PBN is one technique in making quality backlinks, you can't just rely on PBN and then forget the other SEO side.
SEO
Complete material for beginners who want to learn SEO ranging from basic SEO material to advanced level, with guidelines and learning methods that are easy to follow, even for beginners.
You not only learn SEO materials, you will also know what myths are still trusted by many webmasters about SEO techniques and methods. So that later you don't get caught up in the dilemma.
SEO is a science that you must understand if your website requires traffic that comes from search engines, especially Google. Because now, almost 90% of people will search for information on Google (Search Engines) both search on mobile phones and on desktops / laptops.
Before learning more about SEO, it's a good idea to know the basics of how Google works.
Note that Google Works Based on QUERY, not words, keywords or phrases. The keyword (keyword) is only part of QUERY.
A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.
So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.
A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.
So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.
But because 90% of Google users use keywords as Queries typed in the search box, many webmasters assume and conclude that Google works based on the keywords typed in the search engine.
Though the Query (command) that you type in the search engine is not limited to the Keyword.
For example you want to find a Camera with a price range of $ 50 - $ 100, then you just type it on google: $ 50 camera ... $ 100. The sign (...) is a range of restrictions ($ 50 - $ 100). And all prices ranging from $ 50 to $ 100 will DEFINITELY be BOLD / bold in search results.
Another example is @twitter query. Try typing on google: Iphone @ twitter. Google only displays social media twitter in search results.
Other queries that can be used:
site: domain.com: Function Only displays search results for domain.com only.
cache: domain.com: Works to view the last (cached) catch for domain.com
allintitle: keyword: Serves to display all websites that use the word "keyword" in the title of the website.
Then what is the relationship between QUERY and SEO?
As I said above, search engines work based on queries and because most people use keywords as queries. So from the SEO side you can optimize your website pages to be relevant to the typed keywords.
In learning seo it will usually be divided into 3 big topics:
Keyword research.
SEO Onpage / page Optimization (page)
Offpage SEO or often called Vote, Link or Backlink.
Each of these topics has another sub-chapter which I will explain later.
RESEARCH KEY WORDS (Keyword)
Keyword research is actually not part of SEO, in SEO there are only 2 topics, namely onpage seo and offpage seo. But why do many SEO tutorials on the internet always discuss this keyword research material?
Because not everyone can choose keywords correctly. For that, by researching keywords, keyword selection can be RIGHT so that the SEO techniques that are applied later are not in vain and a waste of time.
This Keyword Research Orientation is Traffic. Not only traffic, but also profitable for you.
To get high traffic, of course you have to choose keywords that have high searches too. Based on this search level, the keywords can be grouped into 2 types:
Keyword "Head"
Keyword "tail"
If you read articles on the internet that discuss this research keyword, there are still many wrong understandings about this type of keyword.
One of my misconceptions is about "Long Tail Keywords". From several sources that I read on SEO blogs, many interpret the Long Tail Keyword with the number of words. So the Keyword Long Tail is a keyword that has a length of 3 words or above 3 words.
WRONG !!!
Long Tail Keywords have no correlation at all with the number of words. To understand what is a Long Tail Keyword you must understand keyword classification based on the number of searches per month. How keywords can be said is the Long Tail Keyword (Keyword tail / long tail).
In classifying keywords there are 2 parameters that are compared, namely the number of searches and the number of keywords.
It is said the Long Tail Keyword because the shape is indeed like a long tail. And this illustrates the many keywords in the cluster.
Look at the picture above, there are only 620 keywords that have 1,000,000 searches / month, including keywords: facebook, youtube, Instagram. People who type these keywords usually only pass through, to enter the website they want.
The number of keywords belonging to the Long Tail Keyword is very large, but unfortunately the number of searches for the Keyword Long Tail category is also getting smaller.
Keywords that are classified as Long Tail Keywords usually contain 3 or> 3 words. But that does not mean that keywords with 1 word cannot be classified as Keyword Long Tail. Think about the keywords "daffyshaci" (1 word) or "Learning Seo" are classified as long tail keywords?
In doing keyword research choose keywords that are classified as Keyword Long Tail. Because this category has high value keywords for your online business or your blogging activities.
Onpage SEO
Onpage is an SEO activity carried out on the website. The goal is that website pages are more easily recognized and read by search engine spiders in gathering information so that the data obtained by spiders can be relevant to Search Queries.
From the results of the previous Research Keyword (Keyword Research) you have got the keyword that will be processed at the onpage seo stage.
From the list of keywords that you get from the results of the research keyword, then you make it into Content.
Before further discussing content, you also need to know that there is one algorithm that covers content, namely "Hummingbird Algorithm" which is currently also processed by Brain Rank.
With the Algorithm, Google can accurately predict the content of the content you write. What information you discuss and relevant or not with Search Query.
Before the Hummingbird era, the Keyword Long Tail that you got from the results of keyword research would usually make all those keywords into 1 content. But in the era of Hummingbird it will be in vain and ineffective.
Look at the picture above, you no longer need to make all the results of your keyword research into separate content, just make 1 content with the discussion of each Long Tail Keyword that was obtained before.
If you still adhere to this ideology:
Exact keywords must be contained in the title
Exact keywords must be contained in the meta description
Exact keyword must be contained in the url
Exact keywords must be contained in the content
So in this SEO Onpage tutorial you will not find that technique. Because as I said earlier the technique had an effect on the era before Hummingbird, after the Hummingbird era you didn't have to worry about the things above.
On Onpage material you will learn how to create content that is relevant to search queries so that it gets good ranking in search results.
In addition to reviewing the content, you will also learn how to structure content and internal links that are good in terms of themes, templates or HTML code that you use.
Offpage SEO
After you choose the right keywords and make them website content, the last step is to offpage SEO, or optimization from outside the website better known as backlinks.
Backlinks are votes from other websites for your website because you have useful content.
In principle, this backlink is the link / vote that other websites give to your website voluntarily because your content is useful. But in fact there are many webmasters who intentionally backlink.
One type of backlink that Google recommends is content marketing, how to create valuable content and have a triger for people to share and backlink.
The scheme is like this: Content that is valuable à Promotion to the right person à Share & Backlink for your website.
The theory is simple but in reality it is not that simple, for that many people do backlinks on purpose. There are many types of backlinks that you can use. But you must understand the principle of making backlinks that are Relevant and Quality.
If you are not prepared to deal with the Penguin Algorithm and Manual Action.
There are several factors for determining a backlink to say relevant and quality. Here I will discuss thoroughly how to make backlinks and types of backlinks that can be said to be relevant and quality.
In this SEO Onpage material, I will try to discuss these 2 techniques. Content Marketing and Backlink techniques that are deliberately made but relevant and quality.
- Have a good study
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