What is SEO?

If you have searched websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine these two factors. This is the background of SEO.


SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.

Search engines use certain algorithms to sort websites based on rankings.

By practicing SEO, it means we adjust our website to be friendly with the algorithm.

Why is SEO important for websites?
Since search engines like Google, almost everyone searches for information online through search engines.

From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.

The first rank alone gets more than 20%.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.

SEO is part of inbound marketing which is a modern marketing technique in the digital era.


Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO
Google (and other search engines) is a product. They want other people to be satisfied using their services.

Users want the best relevant website with search to appear on the first page. That's why search engines always want to display the best results for each keyword that the user enters.

So the core of SEO is to make your website the best for the keywords that you want.

Okay ... be the best. But in what respect?

Content presented
Structure and navigation
User Experience (User Experience / UX)
Popularity
In this series of SEO guides we will learn how you can be the best than your rivals.

Can my website be successful without SEO?
Can!

By paying attention to the basic concepts of SEO above, you really don't need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.

This is because search engines are now smart in assuming page structure and website quality.

SEO is currently in practice more dominant as a marketing business than technical.

But..

It's possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.

Can I do SEO myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.

With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save millions of dollars by doing your own optimization.

For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.

But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.

What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.

In short, this is what you need to learn to master SEO.

Optimize website pages
Keyword research
Analyze competition
Create optimized content
Build popularity, links and reputation
Auditing SEO performance
You can learn these six core through the following chapters.

Learning SEO: A Guide for Beginners in Understanding and Implementing SEO

Do you have a website and need a lot of visitors in the long run?

If so, you must know the basics of SEO.

SEO is a technique that you must master (and apply) as a website owner to get good rankings in search engines.

But beginners are usually afraid of SEO.

This is because you will meet new terms and techniques that are not taught in the school age. As a result, some people think SEO is a strange item.

Take it easy…

... in this free guide you will learn SEO for beginners. From zero.

You who at this time have not understood at all about SEO, at the end of the chapter will understand how to apply it to your website. Whereas if you understand at a glance, you will be able to explore SEO.

All of this in a matter of hours.

Please start from chapter 1 or go directly to the chapter you want to study. If you need more information about SEO, continue reading before going to the first chapter.


Why SEO? Why are search engines?
When you need information from the internet, what do you use to find that information?

Google? Bing?

If you are already familiar with the digital world, it's definitely no stranger to both. Yes, both websites are search engines or search engines.

Not only do you use these two websites.

But also hundreds of millions of other Indonesians ... and billions of people from all over the world. Everything is looking for information using search engines.

That's why search engines can bring a lot of people to your website.

There is more…

Search engines send visitors with high quality. If you sell products / services on the website, then people from search engines will most likely buy.

Even the quality of traffic is the second largest (after email).

Therefore digital marketers often use SEO techniques in their marketing strategies.

So the conclusion, you have to learn SEO because:

1. The volume of visitors from search engines is the most
2. The quality of visitors from search engines is the best number 2


Do I have to understand SEO?
In short: it doesn't have to be.

Well, you know ...

Indeed the statements above seem to require all website owners to apply SEO because it is so powerful.

But not everyone / website needs SEO.

This is because not all websites need visitors from search engines. There are types of websites that are actually not effective if you use SEO as the main strategy.

This means ...

Search engines like Google display a list of websites according to keywords entered by humans. That is, you will only get visitors if the keywords you want are also wanted by others.

Try to imagine this type of website:

Humor / entertainment
Personal blog
Fiction
Very rarely ... or even no one is looking for content from the website as above through search engines.

So from that their main marketing strategy is not SEO, but social media marketing for example ... or paid advertising, or something else.

Again, remember:

If your type of website is indeed never searched through search engines, then you don't need to master SEO.

On the contrary,

You need to learn SEO and apply it to the website if you are a person:

Professional bloggers
Business website owner
Affiliate & CPA marketers
Online shop owner
Web-based software developer
Professionals who use websites to build a reputation
Professionals who have an online portfolio
Selling products / services via the internet
Entrepreneurs who want to do online marketing
Those who belong to the category above must understand SEO ...

... at least the basics.

The reason is that many prospective customers, customers and users use search engines. SEO techniques can be a major factor in their success.

Do you include the 9 categories above?

Continue to chapter 1, because maybe this SEO guide can be the first step in your success.

These seven chapters contain the essence of SEO that will continue to apply for life.

How to Choose Keywords to Easily Enter the First Page of Google

After you find the keyword list at the previous keyword research stage, then you will prepare the keywords which are of high value for you to make the website content and also easy to occupy the first page of Google or shift the top position of search result. So make sure you don't skip the slightest way I'll explain below.


The purpose of this stage is to collect and prepare keywords that you will later enter into articles to be used as main content, pillar articles, hero content, or whatever you call it. I will discuss as simple and concise as possible so that you are not confused and can be immediately applied

Remember now that we are in the modern SEO era, so you don't have to use the old way where every keyword you have got has to be separate content.

For that, at this stage you will sort out which keywords can be combined to be made into one core article. Later, I will give examples of its application so that it can be better understood.


Choose valuable keywords based on Search Intent.
Search intent is the reason why someone searches on Google. Whether to find a problem that they experience, or find information on a particular website, or want to buy goods or just want to know the price.

The keywords you choose determine value or not based on the search intent and the niche website that you created.

In accordance with the blog Yoast Seo here. Search intent can be divided into 4 types:

Informational Intent
Navigational Intent
Commercial Investigaon
Transactional Intent


Informational Intent
Users who type this type of keyword on search engines usually only want to find information about the problems they are experiencing, or want to find answers to the questions.

for example:

How to turn the skin after the beach.
What is the distance between Bandung and Jakarta.
How to create a website for a company.
New tourist attractions in Bogor.
This type of keyword is widely used for blogs that are monetized with PPC such as Google Adsense or CPA. because usually for this type of keyword the search is more and included in the evergreen keyword category.

Navigational intent
Users who type in this type of keyword they usually want to enter certain websites but through Google first.


for example:

Facebook login
click bca
Mandiri internet banking
google drive
google mybusiness
This type of keyword MUST be avoided, because even if you can be on the first page of Google, your visitors will not be much and the site to your site will be small.



Commercial Investigation
Users who type this type of keyword on search engines usually want to buy something but want to find information first, whether they are worth buying, or which items are suitable for their needs and budget.

For example:

Laptops under 7 million.
List of the best hosting.
Market prices for Asus 2018 laptops.
Laptop for playing games.
This type of keyword is usually used for websites that sell products (online stores), Adsense blogs, CPAs, Affiliates.

Online stores that use this type of keyword usually they will lead opinions to the point of view of the author and then they offer products according to user needs.

This type of keyword is also widely used by blogs that are monetized with affiliate features, for example "5 best hosting for online stores". Actually, whatever the user chooses they still get a commission from the hosting sale.



transactional Intent
Users who type this in search engines are usually ready to want to buy. This type of keyword is of high value, but this keyword competition will also be high because the first page will be occupied by large websites that sell these products.

for example:

Sell ​​cheap Asus ROG laptops.
Sell ​​shoes convers in Bekasi.
Services to create professional websites.
Original Bvlgari Perfume
travel package to bali
This type of keyword is widely used by online store websites and services. The competition for this keyword will also be high because many are eyeing it.


How to choose keywords based on the search intent?
Determine in advance what your money will be monetized using what.

if you choose to use the PPC program, CPA, choose keywords with type search intent:

Informational Intent (70%)
commercial investment (30%)
If your web / blog will be monetized using an affiliate program, try using keywords with type Search Intent:

Informational Intent (30%)
commercial investigation (70%)
If your website is an Online store or an Online Service provider, then the Keyword that you can choose is a keyword with type Search intent:

Informational Intent (10%)
commercial investment (30%)
Transactional Intent (60%)
most online shop owners and online service providers only focus on keywords with the type "Transactional Intent" only. and the results are difficult to enter the first page because it competes with large webs such as lazada, shoope, tokopedia, etc.

You can insert articles in your online store with the keywords "Commercial Investigation" and "Informational Intent" to rank keywords more easily and insert links to the products you sell in the article. Or you can lead opinions on a product, and direct it to the link of the product you are selling.


That way the source of traffic you get from Search Engines is much easier than you have to compete with the Authority website on the first page of Google.



Determine keywords for title / title content
Selection of content titles is a very important part. From the keywords that you have got, which keywords will be the title of the content?



This is one of the most frequently asked questions.



A good title is a title that describes the content of the content you are discussing.



However the content title does not have to contain the exact keywords that you are targeting.



Confused ?? Hehehe



Examples like this:

Targeted keywords; how to research keywords with semrush


If you pay attention to the title, it does not contain exact keywords that are targeted, which are "how to research keywords with the right" Just because the content is about discussing how keyword research is dominant using tools while Google considers this content relevant and ranked at the top.

Even if you notice, in the content I have never mentioned the word "how to research keywords with a lot"


Google is smart enough to interpret the entire contents of the content with keywords that are relevant to the search query typed in by the user.

Another example :

Target keyword: craft from used bottles


Just like before, in the title do not use exact keywords that are targeted namely "craft from used bottles" but the website can be ranked # 2 for those keywords.



For this stage, choose keywords that are more general which are not too specific to certain sub-topics. Even though later you can create a sub discussion of this keyword general.



For example like the example above. From the results of keyword research you get the keyword:

Crafts from used bottles
Cardboard craft
Crafts from aqua plastic
Craft from an ice cream stick
Then you can make an article with the title "Crafting of Used Items" which is written inside the content. You can discuss the keyword list above.

You make the Missal the title "70 handicrafts from used goods"

Where in the content later you can discuss about handicrafts from used bottles, cardboard crafts, etc.

But because these sub keywords can still be expanded, you can create other content using these sub keywords, for example "50 handicrafts using an ice cream stick"


Using this method, even though in title content you use keyword A but you can target keyword B, keyword C, and other keywords to rank using the same content.



Collect keywords that are relevant to the main keyword
The relevant keywords here usually don't come out when you search for keywords using tools such as google keyword planner or ubbersugest, semrush, etc.

Consider the scrape keyword results from ubbersugest below;


What I mean is relevant, not like the keywords above.



The purpose of relevant keywords is keywords that can strengthen the main keywords.



For example the keyword you are targeting is "bandung tourism", you can create a list of relevant keywords such as the tourist attractions:

Cliff of the palace
White crater
Ciater hot water
Floating market
Glamping
Etc
Or it can be a specific keyword to the name of the area:

Lembang
Ciwidey
Subang
Canning
Etc


Another example, for example, the keyword you choose is about "SEO", then the relevant keywords such as:

Research keywords
Onpage seo
SEO Offpage
Backlink
Search engine
Penguin algo
Hummingbird
Etc
If I use word2vec from Wikipedia content for SEO keywords then the results are like this:


For those of you who are used to brain tinkering around machine learning, you can use word2vec from Wikipedia to find relevant topic ideas / related to certain keywords / words.

For example here I want to find relevant keywords for words: Rank and Link



For Rank words and links, the 3 most dominant / relevant words are:

- Search (60%)

- Web (57%)

- Result (54%)

So for example I want to make a sentence I can enter the 3 words to strengthen the words Rank and Link.

Missal:

"Your web needs are more links to higher rankings in search results."



This keyword will not appear if we look for it using keyword research tools like google keyword planner, ubbersugest, long tail pro, etc.

To search for these relevant keywords you can by reading websites that are already on the first page, articles on Wikipedia, magazines around selected niches or you can ask questions / interviews directly to people who really understand in your chosen niche.

At this stage you collect as many as possible a list of keywords that are relevant or related topics from your main keyword.



By collecting a list of these keywords you already understand what you will discuss in the content, what keywords should appear. So that your content is really solid according to the targeted keywords, not just stale basic sentences, opening and closing.



How to use these keywords in the content I will discuss in how to create SEO content.

Complete Guide to Making a PBN (Private Blog Network)

PBN (Private Blog Network) is the most powerful backlink technique with very, very fast results even in a matter of days your web can occupy the first page. I personally usually only need 5-7 days to raise the position of the web client for the Low - Medium category of competition.

PBN has very strong domain criteria so that the links we get are very influential in increasing the web position on the first page. besides that we can control every outgoing link (Out Bound Link) into our moneysite. And recovery of the position if one day the PBN is problematic. this is the reason why you should try the PBN.

What you need to know is that PBN is not included in the White Hat SEO technique, but Gray Hat Method. that's why SEO experts don't suggest newbies to use this technique if it's not done right. there are some basic steps in building PBN, including:

1. Search and analyze expired domain
Finding an expired domain for PBN can be considered difficult "easy. There are many types of expired domains that we can analyze starting from the Pre-Release domain (auction domain), closeout and offer domain, pending delete or delete domain. But to find it still requires tools, some tools that are often used in finding expired domains:

Expireddomains.net
freshdrop.com
DomCop.com
Moonsy.com/expired_domains
PrDrop.info
Paid ones like:

Godaddy Aucions and marketplace
DomainPeel.com (PBN Domain Broker)
I personally prefer to use the Domcop tool, its features are quite complete and easy to check every criterion that needs to be analyzed ...

There are 2 types of domains that I normally see in Domcop:

1. Expiring Domain (with closeout type)
2. Delete / drop the domain.

I am example here for a domain with pending delete type (expiring domain)

Domain initial filtering for analysis:

- Hide fake PR
- Min PR = 1
- Age = 1 year
- Price = $ 5 - $ 20 (adjust to your budget)
- DA = min. 15
- TF = min. 8
- TLD = .com, .net, .org, .info, .co
- Listing Type = Uncheck Auction
- Misc = check hide adult, dashes, hide spammy, digits, and google indexed.

The above section is not the MAIN ANALYSIS for the domain we are about to register as PBN. but only the initial guide or filtering so that there are not too many domains analyzed. because if it's not filtered like this there will be thousands of domains that appear. we will not analyze one by one. So it does not mean that the domain that meets the above criteria can be registered directly as PBN.


2. Domain Criteria for PBN

The first thing I noticed was a domain name. domain names should use a brand name that reflects the niche of the domain. this at first glance is not too important but it can be a strong foundation when Google's Manual Review of PBN takes place later.

First Notice the domain with the same topical trust flow, or primary topical trust flow according to your money site niche. this section is very useful so that later we get power from the relevant niche website that goes into our moneysite.


Then you can check for Google index and Google info, just to make sure the data from Domcop is correct. Usually for the expiring domain section, the data from Domcop is valid, except for the delete domain or drop domain section.

Google index = make sure the domain is still indexed, the root domain is turned upside down
Google info = make sure the domain name is the same as the one delisted on Google.

Check backlink profile. You can use a free account from Majestic.com or you can use the features of Domcop. But the results are not as complete as if you use Majestic or Ahref. But it doesn't matter, because we will only roughly analyze the backlinks that enter the domain.

Here I use majestic.com

Check Trust Flow and Trust Ratio. Better if the TF value is above 8 with a trust ratio above 0.5. But this is only optional for me if the domain has a good backlink profile.


I can register for domains with these conditions. Because the domain has a good TF, which is> 0.5 and all links come from 1 topic.

If I check the referring domain (origin domain), then the web has a backlink from 1 site authority adobe.com and this is related to the niche domain. (2 conditions are met: Authority and Relevant).


Check the Anchor text distribution. Try not to use too many domain phrases in the anchor text. Except if the number of backlinks is still small (can be balanced later)

I check that one of the backlinks is still live, Low OBL and not hacked link.
To check backlinks and hacked links, there is no need for all backlinks to be analyzed. Just look for backlinks that have a high TF, both for url or domain.

Then I check the history of the domain registered before using the wayback machine from archive.org.
What needs to be considered for the profile history of the website is that the website is indeed used as a real website, no activity of the domain has been used for gambling sites, porn, pharma, etc.


If all the criteria are met, then you can register the domain. Because this is a pending delete domain, there is a domain renewal fee. But it doesn't matter if the condition of the domain is still in. And also you can use a coupon for Godaddy.

To delete a domain, the PR section is invalid and Index is not indexed by Google. But after you register the domain and fill in the content, the domain will be indexed again but for PR because it is not updated then the condition will be PR 0 or n / a. but it doesn't matter as long as all the above criteria are met.



Setting Up and Managing PBN



Domain Register
Use a different register name for each domain. I usually fill in 1 account / - 12 domains. to delete domain / drop domain you can use namecheap because you love free whois protection.



PBN Hosting
Hosting is better to use hosting that is different from both the IP and the country according to the target I moneysite ... if your moneysite is in Indo, hosting if possible 50% also uses Indo hosting.



Can you use reseller hosting ??
many do not recommend using reseller hosting ... but my experience. I have 40 PBNs that I host in 1 reseller hosting. and it doesn't matter if the setting is correct. for those who use a reseller account. We recommend setting the name server both in the domain and also hosting the DNS zonenya add. sometimes even though different IPs can come with the same subnet. For reseller hosting, use the support server in various countries.



Installing CMS for PBN
To make it easier to use WP. there are millions of people who use WP ... so there's no need to be afraid to use a WP for PBN ... to diversify. use different cms are also better.



Install Themes and Plugins
Use different themes if you use WP. for themess, it should be edited again ... because in my experience there are no full SEO themes that I have encountered ... the most important edited part is too many internal links but still on the same page. example of Author. tags, categories that are located below the post or below the post title. this is a link that is not important and is not needed in PBN, can blend authority homepage.

Plugins that you can install are spyware spanker. but not all of my PBNs use this plugin. usually only 30-40% of the total PBN ... the rest is in httacces to block robots.



404 Page not found.
in buying a domain, either auction or drop domain, sometimes there are pages / pages that receive backlinks. unfortunately most will redirect the 404 page to the homepage. but this will be the Big Footprint for Google because the massive 404 redirect on the homepage is Soft 404.

for that if the domain that has innerpage receives a Backlink then you can make that page again using the same url. or you can create other relevant content then redirect then the 404 page is detected there. or you can create a custom 404 page and redirect it there.
the simplest thing is if innerpage does not have flow or flow at all from the homepage. so just let the page die ...



Design Your PBN.
the average PBn doesn't care about design because it thinks it's the same as a dummy blog. for that your PBN design is as unique as possible and as closely as possible with moneysite such as LOGO, header, commonly used install widgets such as subscibe, twitter feed, FB fanpage, etc.
do not use double navigation. for example in the navigation menu you put a category link, then install it in the sidebar again. this is a useless link.
as much as possible put non-important pages / pages in the footer section such as privacy policy, Term Of Use, Contact.



Link To Money Site
Some of the factors that you need to pay attention to are creating links that lead to your site:

Always use Original, Unique and readable content.
Simply enter 1 link to your moneysite the rest you can link to other relevant Authority sites (eg relevant wikipedia pages).
Don't enter the link that goes to your moneysite in each article that you post on your PBN. Vary so that it's not too aggressive.
Use variations of Anchor text. with less percent for exact anchor text. Use more branding keywords, partial keword or generic keywords. Then vary the placement link in the article.
Don't link to your other PBN (interlinking), just point PBN to moneysite.
Avoid links to websites that contain porn, pharma, gambling content and other spam keywords.



OBL on PBN
Nearly 80% of people who use PBN will put the link on the homepage. This is because the PBN owner requests the power homepage that goes to moneysite. This can be a footprint for Google. example. Do you prefer to use themes that contain content appearing all on the homepage or cut with the "read more" link?
almost the average web that we meet on the internet only displays snippets from content with the "read more" link. because it will be much neater and structured.

make sure the overall OBL of the domain does not exceed 20 (including links to authority sites) if you want better power. what I say is that the whole is not just OBL on one page.
The link does not need to appear on the Homepage. this is a MYTH that the link on the innerpage page has no power.
the link on the inner page will be the same if the power homepage is streamed. for that make sure each link is always connected from the homepage either in category, tag, or using internal linking.



Social
Use Social Share on PBN. You can use social exchage services to add vote social sharing. Create a Twitter account and FB page for the PBN.



PBN Fresh Domain
If you only use expired domains for PBN into moneysite this can also be a footprint because you have a profile link that comes from all High Quality domains. for that you can make PBN using the new domain / fresh domain setting exactly like PBN. then link to moneysite. this is to disguise your profile link when a review manual occurs.

In addition to the above method, you can also find a quality expired domain to make the Private Blog Network (PBN) use my method in this article: How to Find Expired Domains. Furthermore, after you find the domain, you can check the quality of the expired domain profile backlink using the technique in my article here: How to find out the Quality Backlink Profile.

The PBN that you create must be optimized like moneysite, so for content creation you must also research keywords first, so that you can provide optimal results to the main website, please read the article keyword research method here: 16 Ways to Keyword Research for Blog Content

PBN is one technique in making quality backlinks, you can't just rely on PBN and then forget the other SEO side.

Meta Description

Almost all webmasters or bloggers certainly know "Meta Description", these tags are almost always on a page especially WordPress CMS users who use SEO plugins such as Yoast, AIO, Platinum SEO where the plugin always gives free space to fill as meta description of the content or even make it automatically if we don't fill it.

Is it as important as Meta Description that it cannot be empty ???

Before talking further about the meta description problem, you already know what is a meta description and function?

 

What is Meta Description?
Meta description is one of the Meta Tags that describes the contents of a page and can be read by search engines. Own Meta Tag is an HTML code that serves to provide information to search engines. There are many meta tags that can be read by search engines not only meta descriptions, but for meta tags that can be read and understood by Google there are only a few.

There is a lot of debate about whether we should fill in this meta description or let Google automatically give us a description as a snippet in the search results.

By default Google does not take the meta description as a snippet displayed in search results.

Meta description is used by Google as an alternative if Google can't find the right information as a snippet and the meta description that you create contains keywords that the user typed, so Google will use your meta description as a Search Results snippet.

The example is the following case (you can also try it):

I type the keyword "Due to Lack of Water" then check the website hellosehat. Snippets displayed by Google are:

"The function of your organs will decrease if you lack water consumption. As a result, the organs cannot work optimally in ... "

whereas if I check the web page directly, the meta description is made different from what is displayed by Google.

"Sometimes even if you're not too thirsty your body gives a signal to tell you that you don't drink enough water"

For this reason, many consider it unnecessary to fill in a content meta description page. But this is not entirely true, because all pages cannot be applied.

For example: Homepage that uses a dynamic post system, where every recent post will change the homepage, Google will have difficulty in determining the snippet for your website (homepage), if you do not make a meta description, usually the homepage will change change every homepage there is a change.

Therefore, meta descriptions should be used on all pages of your website, even though Google will later generate its own snippet for your website pages.

Meta Description is the second alternative from Google to determine snippets in search results, so it doesn't hurt if you always optimize meta descriptions.

This meta description problem has also been discussed by Matt Cut - Google Engineer, here I write back the quote that Google says:

We do use the meta description tag.

The meta description is really handy, because if we don’t know what whould make a good snippet, and you have something in the meta description tag that would basically give a pretty good answer, maybe it matches what the user type in or something along those lines, then we do reserve the right to show that meta description tag as SNIPPET.

So we can either show the snippet that might be the keyword in context on the page or the meta description.

Now, if the meta description is really well written and really compelling, then a person who sees it might click through more often.

So, if you’r a good seo someone who is paying attention to conversion and not just ranking on trophy phrases, then you might want to pay some attention to testing different meta descriptions that might result in more click through and possibly more conversions.

So don’t do anything deceptive, like you say you’re about apples when you are really about red widgets that are completely unrelated to apples, but if you have a good and a compelling meta description that can be handy.

But at a 50.000 foot level, don’t pay attention to the keyword meta tags, but the description meta tag is worth paying attention to.

From the Matt Cut quote above we can conclude that the Meta Description Tag is feasible for you to pay attention not only to SEO but also CTR to your website.

If the meta description that you make attracts more attention than your competitor's website, then your website will be more clicked than your competitors.

So for those of you who are just starting to learn SEO, you should always fill out this meta description so that Google can more easily recognize the contents of your posting page.

SEO

Complete material for beginners who want to learn SEO ranging from basic SEO material to advanced level, with guidelines and learning methods that are easy to follow, even for beginners.

You not only learn SEO materials, you will also know what myths are still trusted by many webmasters about SEO techniques and methods. So that later you don't get caught up in the dilemma.

SEO is a science that you must understand if your website requires traffic that comes from search engines, especially Google. Because now, almost 90% of people will search for information on Google (Search Engines) both search on mobile phones and on desktops / laptops.

Before learning more about SEO, it's a good idea to know the basics of how Google works.

Note that Google Works Based on QUERY, not words, keywords or phrases. The keyword (keyword) is only part of QUERY.

A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.

So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.

A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.

So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.

But because 90% of Google users use keywords as Queries typed in the search box, many webmasters assume and conclude that Google works based on the keywords typed in the search engine.

Though the Query (command) that you type in the search engine is not limited to the Keyword.

For example you want to find a Camera with a price range of $ 50 - $ 100, then you just type it on google: $ 50 camera ... $ 100. The sign (...) is a range of restrictions ($ 50 - $ 100). And all prices ranging from $ 50 to $ 100 will DEFINITELY be BOLD / bold in search results.

Another example is @twitter query. Try typing on google: Iphone @ twitter. Google only displays social media twitter in search results.

Other queries that can be used:

site: domain.com: Function Only displays search results for domain.com only.
cache: domain.com: Works to view the last (cached) catch for domain.com
allintitle: keyword: Serves to display all websites that use the word "keyword" in the title of the website.

Then what is the relationship between QUERY and SEO?

As I said above, search engines work based on queries and because most people use keywords as queries. So from the SEO side you can optimize your website pages to be relevant to the typed keywords.

In learning seo it will usually be divided into 3 big topics:

Keyword research.
SEO Onpage / page Optimization (page)
Offpage SEO or often called Vote, Link or Backlink.
Each of these topics has another sub-chapter which I will explain later.

RESEARCH KEY WORDS (Keyword)
Keyword research is actually not part of SEO, in SEO there are only 2 topics, namely onpage seo and offpage seo. But why do many SEO tutorials on the internet always discuss this keyword research material?

Because not everyone can choose keywords correctly. For that, by researching keywords, keyword selection can be RIGHT so that the SEO techniques that are applied later are not in vain and a waste of time.

This Keyword Research Orientation is Traffic. Not only traffic, but also profitable for you.

To get high traffic, of course you have to choose keywords that have high searches too. Based on this search level, the keywords can be grouped into 2 types:

Keyword "Head"
Keyword "tail"
If you read articles on the internet that discuss this research keyword, there are still many wrong understandings about this type of keyword.

One of my misconceptions is about "Long Tail Keywords". From several sources that I read on SEO blogs, many interpret the Long Tail Keyword with the number of words. So the Keyword Long Tail is a keyword that has a length of 3 words or above 3 words.

WRONG !!!

Long Tail Keywords have no correlation at all with the number of words. To understand what is a Long Tail Keyword you must understand keyword classification based on the number of searches per month. How keywords can be said is the Long Tail Keyword (Keyword tail / long tail).

In classifying keywords there are 2 parameters that are compared, namely the number of searches and the number of keywords.

It is said the Long Tail Keyword because the shape is indeed like a long tail. And this illustrates the many keywords in the cluster.

Look at the picture above, there are only 620 keywords that have 1,000,000 searches / month, including keywords: facebook, youtube, Instagram. People who type these keywords usually only pass through, to enter the website they want.

The number of keywords belonging to the Long Tail Keyword is very large, but unfortunately the number of searches for the Keyword Long Tail category is also getting smaller.

Keywords that are classified as Long Tail Keywords usually contain 3 or> 3 words. But that does not mean that keywords with 1 word cannot be classified as Keyword Long Tail. Think about the keywords "daffyshaci" (1 word) or "Learning Seo" are classified as long tail keywords?

In doing keyword research choose keywords that are classified as Keyword Long Tail. Because this category has high value keywords for your online business or your blogging activities.

Onpage SEO
Onpage is an SEO activity carried out on the website. The goal is that website pages are more easily recognized and read by search engine spiders in gathering information so that the data obtained by spiders can be relevant to Search Queries.

From the results of the previous Research Keyword (Keyword Research) you have got the keyword that will be processed at the onpage seo stage.

From the list of keywords that you get from the results of the research keyword, then you make it into Content.

Before further discussing content, you also need to know that there is one algorithm that covers content, namely "Hummingbird Algorithm" which is currently also processed by Brain Rank.

With the Algorithm, Google can accurately predict the content of the content you write. What information you discuss and relevant or not with Search Query.

Before the Hummingbird era, the Keyword Long Tail that you got from the results of keyword research would usually make all those keywords into 1 content. But in the era of Hummingbird it will be in vain and ineffective.

Look at the picture above, you no longer need to make all the results of your keyword research into separate content, just make 1 content with the discussion of each Long Tail Keyword that was obtained before.

If you still adhere to this ideology:

Exact keywords must be contained in the title
Exact keywords must be contained in the meta description
Exact keyword must be contained in the url
Exact keywords must be contained in the content
So in this SEO Onpage tutorial you will not find that technique. Because as I said earlier the technique had an effect on the era before Hummingbird, after the Hummingbird era you didn't have to worry about the things above.

On Onpage material you will learn how to create content that is relevant to search queries so that it gets good ranking in search results.

In addition to reviewing the content, you will also learn how to structure content and internal links that are good in terms of themes, templates or HTML code that you use.

Offpage SEO
After you choose the right keywords and make them website content, the last step is to offpage SEO, or optimization from outside the website better known as backlinks.

Backlinks are votes from other websites for your website because you have useful content.

In principle, this backlink is the link / vote that other websites give to your website voluntarily because your content is useful. But in fact there are many webmasters who intentionally backlink.

One type of backlink that Google recommends is content marketing, how to create valuable content and have a triger for people to share and backlink.

The scheme is like this: Content that is valuable à Promotion to the right person à Share & Backlink for your website.

The theory is simple but in reality it is not that simple, for that many people do backlinks on purpose. There are many types of backlinks that you can use. But you must understand the principle of making backlinks that are Relevant and Quality.

If you are not prepared to deal with the Penguin Algorithm and Manual Action.

There are several factors for determining a backlink to say relevant and quality. Here I will discuss thoroughly how to make backlinks and types of backlinks that can be said to be relevant and quality.

In this SEO Onpage material, I will try to discuss these 2 techniques. Content Marketing and Backlink techniques that are deliberately made but relevant and quality.

- Have a good study